Our NZNC BLOG

What is a Terry loop?Terry Loops used as reinforcing by double loop cushioning in the Norsewear Foot Doctor sockI thought my mum just bought me basic socks, "surprise"! They are actually special ones and now I know why she gets mad when I don't care for them or I lose them!The evolution of sock knitting technology has kept up with everything else offering huge variants on a simple garment. T …

Asking if Merino wool socks are good is like asking if Ferrari’s are fast.Admittedly one is the pinnacle of craftsmanship where design and engineering meet to produce something wonderful and the other is a supercar, but you get the point.Merino socks are the best not because we say so but because they’re the best and what’s more we can back it up with science!Merino Wool BreathesBecause the Merino …

Sheep are born. Sheep grow fleece. Sheep are sheared. Simple right?Well yes, in the same way that the Sky Tower is just some metal, concrete and glass dumped in a big pile.The truth is that for wool - especially the soft wools like Merino and Alpaca - there is a process that the fibres go through to maximise both comfort and utilisation.Wool has been used by humans since neolithic times and there’ …

Running a business is hard work. Even the CEO of the biggest multinational - for the truck load of money they earn and mansions they own - will tell you that running the business and knowing that the figurative and literal buck stops with you is a heavy weight to bear.That goes double for a small business because the impact of a bad decision, a bad sales month or supply issues affect people in a f …