Asking if Merino wool socks are good is like asking if Ferrari’s are fast.Admittedly one is the pinnacle of craftsmanship where design and engineering meet to produce something wonderful and the other is a supercar, but you get the point.Merino socks

We all know that wool is pretty incredible stuff.It’s resistant to bacteria, mould and mildew, making it incredibly durable and ideal for anyone who suffers from allergies. Wool has incredible naturally balanced thermal insulation properties. In othe

We’re great believers in answering customer questions. In fact we extensively research exactly what is being asked so we can better help our customers understand the fabrics and processes that go into the products we sell.The reason is simple - the m

Sheep are born. Sheep grow fleece. Sheep are sheared. Simple right?Well yes, in the same way that the Sky Tower is just some metal, concrete and glass dumped in a big pile.The truth is that for wool - especially the soft wools like Merino and Alpaca

Why Support Small Local Business?Running a business is hard work. Even the CEO of the biggest multinational - for the truck load of money they earn and mansions they own - will tell you that running the business and knowing that the figurative and li

Which Wool is Best?When it comes to solving problems, nature is up there with the best. We humans have been putting good old mother nature to work for millennia whether that’s the first pots made from clay or transforming silica into glass.Even the t