Swanndri was trademarked in 1914 by William Broome as hard wearing work attire.

Swanndri creates heavy duty weatherproof woollen garments that are labelled as tough work shirts, widely used outdoors to protect people from the elements. Fast forward to modern day and swanndri is more of a day to day option that's considered quite fashionable!

What makes Swanndri such a great option?

Here are some characteristics of Swanndri which is what make it a popular choice;

• It doesn’t cause any itching because of how fine the fibres are
• Keeps you smelling fresh as a daisy! Merino wool absorbs moisture which means no body odour
• Keeps you cool in the heat and warm in cold because of merino wool’s capability to regulate temperature.
• Keeps you drier for longer...merino wool absorbs up to 60% of its weight in moisture thanks to its wonderful wicking. The outer layer also has a wax like coating to stop you getting soaked through in a bit of rain.
• Doesn’t crease - amazing quality you don’t have to iron.

Beyond the fantastic quality of Swanndri, it’s also a national treasure of New Zealand so we are big advocates for it!

The Swanndri Seattle is a stylish, warm and comfortable jacket with a heavy duty YKK front opening double ended zip.

The Seattle Hoodie has a 100% wool outer with 100% brushed cotton lining and features button opening cuffs and a contoured hood with toggle adjusters.

But what makes the Swanndri Seattle really special?

The sexy tailored fit for one. The Seattle jacket has adjustable tabs in the back so you can style it to fit your shape. The beauty of this is that you have a lovely winter warmth without the bulk!

The jacket has a pure wool outer which means it’s really toasty plus it resists water. It’s fully lined too, giving you that snug warmth. It boasts a hood which really makes it because when you have a high quality styling jacket, you also need practicalities!

The zip is high quality and full front so you can wear it open or zip it up for that extra barrier against the elements.

This isn’t the ‘you’re in the bush’ Swanndri, it’s the original pattern on a modern design so it fits in with your twentieth century life without sacrificing the hard wearing protection.

If that isn’t enough...you don’t even have to wash it often because of the natural make up of the garment. Who doesn’t love a low maintenance jacket?

You can wear your Seattle jacket anywhere - Our Julie has worn hers to Fieldays, on walks and in town at dinner with boots and pearls no less! It’s versatile and you can style it to suit your day.

Everyone loves choice which is why the Swanndri Seattle comes in four wonderful colours;

• Blue and black check
• Olive and black check
• Red and black check
• Brick check

There’s something for everyone with such great options - you can get one for all the stylish women in your life and it would suit them all!

We know they’re a winner because whenever customers visit the store and try on a Swanndri Seattle jacket they leave with it! The fit is flexible, they’re warm and snug, the quality unquestionable and the versatility suits every wearer down to the ground while still making them look absolutely fabulous!

The only real question is, why don’t you own one already?