Swanndri was trademarked in 1914 by William Broome as hard-wearing work attire.

Swanndri creates heavy-duty weatherproof woollen garments that are labelled as tough work shirts, widely used outdoors to protect people from the elements. Fast forward to modern day and Swanndri is more of a day to day option that's considered quite fashionable!

What makes Swanndri such a great option?

Here are some of the characteristics that make Swanndri such a popular choice:

• Wool naturally helps manage moisture and odour, making it a practical choice for regular wear.
• Keeps you cool in the heat and warm in cold because of wool’s capability to regulate temperature.
• Keeps you drier for longer...NZ wool can absorb up to 35% of its weight in moisture thanks to its wonderful wicking capabilities. The outer layer also has a wax-like coating to stop you getting soaked through in a bit of rain.
• Naturally crease resistant - amazing quality you don’t have to iron.

Beyond the fantastic quality of Swanndri, it’s also a national treasure of New Zealand so we are big advocates for it!

The Swanndri Seattle is a stylish, warm and comfortable jacket with a heavy duty YKK front opening zip.

The Seattle Hoodie has a 100% wool outer with 100% brushed cotton lining and features button opening cuffs and a contoured hood with toggle adjusters.

But what makes the Swanndri Seattle really special?

For one, there's the flattering tailored fit. The beauty of this is that you have a lovely winter warmth without the bulk!

It's wool outer provides warmth and some natural water resistance. It’s fully lined too, giving you that snug warmth. The contoured hood adds a practical element without compromising the jacket's styling , you also need practicalities!

The zip is high-quality and full front so you can wear it open or zip it up for that extra barrier against the elements.

This isn’t the ‘you’re in the bush’ Swanndri, it’s the original pattern on a modern design so it fits in with your twenty-first-century life without sacrificing the hard wearing protection.

If that isn’t enough...wool also generally requires less frequent washing than many more garments, making the Seattle relatively easy to care for. Who doesn’t love a low-maintenance jacket?

You can wear your Seattle jacket anywhere - Our Julie has worn hers to Fieldays, on walks and in town at dinner with boots and pearls no less! It’s versatile and you can style it to suit your day.

Everyone loves choice which is why the Swanndri Seattle comes in four wonderful colours;

• Blue and black check
• Olive and black check
• Red and black check
• Now also available in Black and at times seasonal colour additions.

There’s something for everyone with such great options - you can get one for all the stylish women in your life and it would suit them all!

We know they’re a winner because whenever customers visit the store and try on a Swanndri Seattle jacket they tend to leave with it! The fit is flexible, they’re warm and snug, the quality unquestionable and the versatility suits every wearer down to the ground while still making them look absolutely fabulous!

The only real question is, why don’t you own one already?