When you start choosing natural fibres such as merino wool you’re investing for the long term.

The durability of your clothes suddenly extends and you have less waste, more wear and better quality.

But you can’t just bung them into a washing machine with everything else and hope for the best!

If you don’t own a merino wool product yet, you will soon!

We like to keep our merino wool specifications in between 18 and 20 micron because this assures us of the finest fibre for our products.

Merino wool is popular because of how versatile it is and it:

• Wicks better, removing moisture from your skin continuously
• Feels really soft on your skin
• Is low allergenic
• Hangs better in your wardrobe
• Is breathable, it insulates without overheating
• Blends well with other fibres
• Is water resistant, merino wool can hold up to 30% of its weight in water without feeling damp

A superior choice across the board - but how do we take the very best care of it?

Merino wool has incredible characteristics that offer us clothing and socks that are comfortable, durable and soft. These qualities need to be cared for appropriately and it can be easy to get it wrong.

You can wash merino wool in a machine on a 30 degree gentle cycle using either powder or liquid laundry detergent.

Wash the garment with similar coloured items although we would recommend washing them separately ideally.

Bleach and fabric softener can damage merino wool as can wool detergent so stay away from those.

Don’t ever tumble dry merino wool!

Always line dry or preferably lay them flat to dry to protect their shape.

Never wring a merino garment out to get rid of excess moisture, this can damage the fibre.

Heat can cause shrinkage so don’t dry in direct sunlight, rather cover the garment with a sheet if you need to dry it outside.

Avoid dry cleaning! The chemicals they use are not ones you want near your quality merino.

Some items will specifically state they should be hand washed only.

You can wash it in a basin with warm water and soap but don’t soak for too long.

If you need to treat a stain then take a soft cloth and gently dab it. Don’t rub because this will stretch the wool.

Lay out on a flat surface to dry (but not in direct sunlight) and reshape when damp.

We want you to invest in a garment that will keep you warm and comfortable. We don’t want to hear horror stories about that time you popped it in the machine because you weren’t sure so please ask if you’re unsure - we’re here for you.