Celebrating the Women Behind New Zealand Natural Clothing

At New Zealand Natural Clothing, we celebrate the strength, resilience and dedication of women in business every day. But International Women's Day gives us a special opportunity to reflect and acknowledge the incredible women who help shape our team and community.

To mark the occasion, we sat down with two key members of our leadership team – Julie (CFO/Director) and Caitlin (Marketing Manager), who also happen to be a mother-and-daughter duo.

We chatted about what International Women's Day means to them, the lessons they've learnt from working together and their advice for women looking to build a lasting legacy.

What does International Women's Day mean to you, both personally and in your role at New Zealand Natural Clothing?

Julie: Can I answer that question with a question? Do we get a day off?

Just joking!

International Women's Day is a chance to celebrate women in business, both in leadership and support roles. It's something I strive to do every day, but having a dedicated day ensures we take a moment to recognise and appreciate the contribution women make in the workplace.

It's a lot like Valentine's Day. You show love to your partner every day, but it never hurts to receive flowers and chocolates!

International Women's Day is no different. It's a reminder to acknowledge and celebrate the incredible women around us.

Caitlin: For me, it's a time to reflect on the amazing women who have touched my life – friends, family and workmates alike.

These are the people who uplift me, support me through tough times, keep me grounded and help me become the best version of myself.

As a mother-and-daughter duo, how has working together shaped your perspective on leadership and teamwork?

Julie: Over the years, all five of our children have worked in the business at some stage, which has been wonderful.

When the pandemic hit, Caitlin returned home to New Zealand from Australia and took up a part-time role with us.

That gradually developed into a full-time position, which I am VERY glad about!

Caitlin knows me so well that she brings a perspective others might not have. That understanding helps create balance in our decision-making.

It's a precious opportunity I never thought I was going to get.

Caitlin: From the age of 12, I watched my mum take on the challenge of being a business owner.

As a teenager, I worked in our local retail store in Ōtaki, never imagining that one day I'd be working alongside her and managing the marketing department.

Watching Mum lead a team has been an incredible learning experience. She's level-headed and has such an analytical mind.

One of the biggest lessons I've learnt from her is the importance of communication.

If information isn't passed on correctly, the entire process can break down. And when you're shipping orders internationally, mistakes can be both costly and time-consuming!

Can you share a moment when the support of the women in your team made a real difference in your work?

Julie: Field Days!

These events take us well beyond our usual daily routines, and that's when teamwork really shines. Just knowing you have the support of a trusted team member is invaluable.

“It's when the going gets tough that you realise just how much you rely on your team. That support, that empathy – it makes all the difference.”

Caitlin: One recent moment really stands out.

One of our Norsewood store team members shared a photo of her socks while heading out for a hike in our team group chat.

She encouraged me to use it for marketing material, which is a dream come true – real-life content is gold!

It sparked a whole wave of ideas from the team, and seeing that collective creativity come together was really cool.

What advice would you give to women looking to build a legacy – whether in business, family or their own personal journey?

Julie: Make sure the business you're in aligns with your heart.

Because it will take everything you've got!

You'll be putting so much of yourself into it, so it needs to reflect your values and what truly drives you.

Caitlin: You don't have to have it all figured out by 30.

I used to set myself huge goals – a certain income, a particular job title, investment properties, kids – thinking I had to achieve everything by a certain age.

Now, at 33, I've ticked off some of those goals, while others are still works in progress. And that's OK!

Take the pressure off yourself and enjoy the journey.

Final Thoughts

International Women's Day is an opportunity to celebrate the women who inspire, uplift and lead – whether in business, family or everyday life.

At New Zealand Natural Clothing, we're proud to be part of a community that values strength, support and authenticity.

To all the incredible women in our lives, thank you for everything you do, often without recognition or fanfare.

Today, and every day, we celebrate you.