When you hear "wool," do you immediately think of thick, scratchy sweaters and high-maintenance care routines? You're not alone! Many people still hold onto outdated beliefs about wool, unaware that merino wool is in a league of its own. This remarkable fibre, sourced from Merino sheep, is soft, breathable, and perfect for every season.

At New Zealand Natural Clothing, we believe in educating our customers about the benefits of natural fibres. Let's break down some of the most common myths about merino wool and uncover why it deserves a place in your wardrobe.

Myth 1: Wool Is Scratchy and Uncomfortable

If you've ever been put off by an itchy wool sweater, you might assume all wool feels the same. But that couldn’t be further from the truth.

The Reality:

Fact: Not all wool is created equal! The idea that all wool is itchy likely stems from experiences with coarser, thicker wool varieties, which are better suited for carpets or upholstery rather than clothing. Wool is measured in microns—the lower the micron count, the finer and softer the wool.

New Zealand Merino wool, for example, is exceptionally fine, making it luxuriously soft against the skin. This is why it’s a favourite for base layers, knitwear, and even baby garments. A well-made wool garment, designed with quality and comfort in mind, should never be itchy.

Why You'll Love It:

• Luxuriously Soft: Merino's fine fibres create a smooth, itch-free feel.

• Great for Sensitive Skin: Hypoallergenic properties make it a favourite for those prone to irritation.

• Lightweight & Comfortable: Perfect for layering or wearing on its own.

Still unsure? Try it for yourself—you’ll never look at wool the same way again.

Myth 2: Wool Absorbs Odours and Is Difficult to Care For

Many people assume wool garments quickly develop odours and require delicate handling when washing.

The Reality:

Wool isn’t difficult to care for—it just requires a little extra attention, much like any premium fabric. While some pure wool or cashmere garments benefit from handwashing, this process is simple and only takes a few minutes. Many modern wool garments, including those made from merino, are machine washable thanks to advanced finishing techniques.

For example, many of our wool products are crafted to be easy-care, allowing you to wash them in a gentle cycle without worrying about shrinkage or damage. Wool’s natural resistance to odour and bacteria also means it doesn’t need frequent washing, making it a low-maintenance and long-lasting choice for your wardrobe.

How to Care for Merino Wool:

Use Cold Water: Machine wash on a gentle cycle or hand wash.

Choose a Wool-Friendly Detergent: Helps maintain softness and performance.

Air Dry: Avoid high heat to preserve the fibre’s integrity.

Why You'll Love It:

Odour-Resistant: Stay fresh, even after multiple wears.

Easy to Maintain: No complicated cleaning routines required.

Long-Lasting: A sustainable choice that retains its quality over time.

With merino wool, less washing means more convenience—and a smaller environmental footprint.

Myth 3: Wool is bad for the environment

Wool, when farmed responsibly, can be one of the most sustainable fibres available. Poorly managed grazing can lead to land degradation, but regenerative wool farming practices can enhance biodiversity, improve soil health, and support ecosystems.

Wool is 100% natural, biodegradable, and renewable. Unlike synthetic fibres, it does not shed microplastics or rely on fossil fuels. When wool garments reach the end of their life cycle, they break down naturally, returning valuable nutrients to the earth instead of lingering in landfills for centuries.

Myth 4: Wool is bad for the environment

Wool, when farmed responsibly, can be one of the most sustainable fibres available. Poorly managed grazing can lead to land degradation, but regenerative wool farming practices can enhance biodiversity, improve soil health, and support ecosystems. Palliser Ridge Farm where a selection of our garments come from have been following a land regenration process for the last 20+ years. In 2021 they became Land to Market Verified.

Wool is 100% natural, biodegradable, and renewable. Unlike synthetic fibres, it does not shed microplastics or rely on fossil fuels. When wool garments reach the end of their life cycle, they break down naturally, returning valuable nutrients to the earth instead of lingering in landfills for centuries.

Myth 5: Sheep farming is cruel

Ethical sheep farming is the backbone of the wool industry, and most farmers take great care in ensuring their sheep are healthy and well looked after. These animals are their livelihood, and responsible farmers follow best practices to ensure animal welfare.

Mulesing, a controversial practice, is a concern in some regions, but it has been banned in New Zealand and is increasingly being phased out worldwide. Many wool producers adhere to strict ethical standards, such as ZQ-certified wool, which guarantees high animal welfare, environmental responsibility, and social sustainability. As consumer demand for transparency grows, so does the commitment to humane and sustainable farming.