About Our Collection

New Zealand Natural Clothing

About Our Collection | New Zealand Natural Clothing

At New Zealand Natural Clothing, we curate a premium collection of clothing, knitwear, accessories and socks designed for comfort, durability and everyday wear. Our range combines trusted Kiwi brands, natural fibres and practical design — clothing built to handle whatever life throws at you and to be worn year after year.

We proudly own and design the New Zealand Natural Clothing label, and we also partner with a carefully selected group of independent New Zealand and heritage brands. Each brand is chosen for its commitment to quality materials, functional design, and timeless style.

This collection is perfect for customers seeking merino wool clothing, possum-merino knitwear, New Zealand-made garments, and iconic Kiwi outdoor brands — all in one place.

A Curated Collection of Trusted Kiwi Brands

We proudly partner with some of New Zealand’s most respected clothing and knitwear brands, including MKM Originals, Swanndri, Norsewear, Koru Knitwear, Palliser Ridge, and Native World.

We work closely with these brands because they share our values of natural fibres, durability, and garments designed for real life.

Many of these brands have been worn by generations of New Zealanders — from farmers and trampers to tradies and town-folk alike. Others bring a modern approach to merino and knitwear, blending traditional craftsmanship with contemporary design.

Explore our stocked brands:

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Natural Fibres That Perform

Natural fibres are at the heart of our collection. We specialise in merino wool clothing, possum-merino blends, lambswool knitwear, and premium natural-fibre garments chosen for their performance and comfort.

Key benefits of our fibres:

  • Breathable and temperature-regulating
  • Naturally odour-resistant
  • Lightweight, warm, and soft against the skin
  • Durable and long-lasting

Merino wool and possum-merino blends create garments that perform well, feel great to wear, and remain wardrobe staples season after season.

New Zealand-Made & Responsibly Sourced

Where possible, we prioritise New Zealand-made clothing and knitwear, including garments from New Zealand Natural Clothing, MKM Originals, Koru Knitwear, Native World, Palliser Ridge, Trilogy, NZ Sock Co, and Comfort Socks.

We also partner with heritage brands such as Swanndri and Norsewear, known for their functional design, trusted quality, and long-standing place in New Zealand outdoor culture.

While not every product is made locally, every item is selected with care, focusing on quality construction, responsible sourcing, and timeless design.

New Zealand’s Largest Sock Shop

Sock Shop

We’re proud to be known as New Zealand’s largest sock shop, based in Norsewood — “Where the Socks Are From”. Behind our store sits the Norsewear sock factory, reflecting the region’s long-standing textile heritage.

Our sock collection includes hundreds of styles from Norsewear, NZ Sock Company, Comfort Socks, and New Zealand Natural Clothing.

Shop socks for every need:

Shop All New Zealand-Made Socks

Designed for Real Life

Every product we stock is chosen with real life in mind. Our collection includes:

  • Merino base layers and everyday essentials
  • Classic wool jerseys, cardigans, and knitwear
  • Outdoor-ready jackets, vests, and shirts
  • Durable socks and accessories built for New Zealand conditions

These garments transition easily from outdoors to indoors, from work to weekend, practical, comfortable, and timeless.

Our Commitment

At New Zealand Natural Clothing, we believe in buying less and buying better. By partnering with brands that value natural fibres, skilled craftsmanship, and long-lasting design, we offer clothing you’ll reach for year after year.

Whether you’re shopping for New Zealand merino clothing, possum-merino knitwear, iconic Kiwi brands, or a genuinely New Zealand gift, our collection reflects our commitment to quality, functionality, and enduring style.